Boomers Overview Resources

Book
Author/Presenter:
Thornhill, Matt and Martin, John
.
Resource:
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
.
Publisher:
Great Falls, VA: Linx Corp, 2007
.
Notes:
Discusses the key psychological, sociological, and anthropological aspects of the Boomer generation, and identifies ten "new rules" for marketing to today's Boomer consumer.

WorldCat:
www.worldcat.org/oclc/163571930
Book
Author/Presenter:
Wan, He; et al
.
Resource:
65+ in the United States: 2005
.
Publisher:
Washington, DC: U.S. Dept. of Commerce, Economics and Statistics Administration, Census Bureau, 2005
.
Notes:
Offers statistical analysis of US Census data as it pertains to population aging. Highlights health, economic, and social characteristics of the elderly

WorldCat:
www.worldcat.org/oclc/290991115

Pages