Marketing Ideas Resources

Website
Resource:
Age Wave
Notes:
One of the nation’s thought leaders on population aging and its profound business, social, healthcare, financial, workforce and cultural implications.
Website
Resource:
Boomer Project
Notes:
A leading authority for information and insight about today's Boomer Consumer and the fast-growing 50+ market. They deliver marketing research, information products, strategic consulting, and training workshops to global corporations, industry associations, civic and non-profit entities and media companies.
Website
Resource:
Boomers Leading Change
Notes:
This Rose Community Foundation initiative was launched to find out how 55 to 65-year-olds in Metro Denver are thinking about their futures. Funding was provided by The Atlantic Philanthropies as part of a national effort to understand the potential for future civic engagement of adults in their 50s and older.
Book
Author/Presenter:
Harris, Leslie M. and Edelman, Michelle
.
Resource:
After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years
.
Publisher:
Ithaca, NY: Paramount Market Publishing, Inc., 2006
.
Notes:
Provides insights into how Baby Boomers may respond to marketing strategies related to the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.

WorldCat:
www.worldcat.org/oclc/76275797
Book
Author/Presenter:
Roszak, Theodore
.
Resource:
America the Wise: The Longevity Revolution and the True Wealth of Nations
.
Publisher:
Boston, MA: Houghton Mifflin Company, 1998
.
Notes:
Argues that far from being an unaffordable burden, longevity -- with its ability to prolong productive, fulfilling lives -- is the true wealth of nations, and a paramount historical achievement rather than a recipe for fiscal disaster. Offers a comprehensive examination of our changing demographic patterns and explores the idea of a new society based, not on the survival of the fittest, but on wisdom, compassion, and the survival of the kindest

WorldCat:
www.worldcat.org/oclc/39033405
Book
Author/Presenter:
Smallwood, Carol; Harrod, Kerol; and Gubnitskaia, Vera (Eds.)
.
Resource:
Continuing Education for Librarians
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Publisher:
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, 2013
.
Notes:
This book offers a cornucopia of practical advice about how to acquire new skills as well as formal and informal credentials through all stages of a career. It also features a chapter describing the Transforming Life After 50 IMLS Fellowship written by Cindy Mediavilla.

WorldCat:
www.worldcat.org/oclc/823742334
Book
Author/Presenter:
Thornhill, Matt and Martin, John
.
Resource:
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
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Publisher:
Great Falls, VA: Linx Corp, 2007
.
Notes:
Discusses the key psychological, sociological, and anthropological aspects of the Boomer generation, and identifies ten "new rules" for marketing to today's Boomer consumer.

WorldCat:
www.worldcat.org/oclc/163571930
Book
Author/Presenter:
Wolfe, David and Snyder, Robert
.
Resource:
Ageless Marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority
.
Publisher:
Chicago, IL: Dearborn Trade Publishing, 2003
.
Notes:
Documents the results of a groundbreaking research project on the aging Baby Boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish this new customer majority. Learn how "empathetic connections" drive many buying decisions and how to create marketing campaigns that yield continuing customer satisfaction

WorldCat:
www.worldcat.org/oclc/52312208