Partnerships
Recent Partnership Efforts from California Libraries
The Berkeley Public Library offered workshops that engaged local Boomers in gathering and recording digital, first-person narratives about the social, political, and personal aspects of Berkeley's voluntary school desegregation of 1964-68 – a turbulent period in Berkeley's history. Digital recordings of 13 narratives were produced on DVDs and are now available as part of the library's circulating collection as well as downloadable movies on the library's website.
Resources
- Resource:
- Boomer Project
- Author/Presenter: .
- Resource:
- After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years .
- Publisher:
- Paramount Market Publishing, Inc., 2006
- WorldCat:
- www.worldcat.org/oclc/76275797
- Author/Presenter: .
- Resource:
- Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group .
- Publisher:
- Linx Corp, 2007 .
- Organization:
- Boomer Consumer
- WorldCat:
- www.worldcat.org/oclc/163571930
- Author/Presenter: .
- Resource:
- Ageless Marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority .
- Publisher:
- Dearborn Trade Publishing, 2003 .
- Organization:
- Ageless Marketing
- WorldCat:
- www.worldcat.org/oclc/52312208
Multimedia
This TLA50 project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
